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How can I optimize motion graphics for social media platforms without losing quality?
Asked on Jan 15, 2026
Answer
Optimizing motion graphics for social media involves balancing visual quality with file size and platform-specific requirements. Focus on maintaining clarity and engagement while ensuring the final deliverable meets the technical specifications of each platform.
- Identify the platform's technical requirements, including resolution, aspect ratio, and file size limits.
- Design and animate with these constraints in mind, using efficient keyframes and minimal effects.
- Export using the recommended settings, ensuring optimal quality and compatibility.
Additional Comment:
- Use H.264 codec for a good balance of quality and file size.
- Consider using platform-specific templates to streamline the process.
- Review the motion graphics on each platform to ensure they display correctly.
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